I'm excited to say the new Event Types page is live 🎉! This was probably our biggest effort to date and the first one where we integrated research and testing top-to-bottom. It took years of myself and others campaigning but we managed to pull it off and the company is stronger for it.
This turned out to be a beautifully textbook design cycle. Many times it's rare to go through all the proper stages from needfinding to user testing before and after release but we managed it here and the result was incredible.
Over the course of this I was able to define our userbase into 3 major archetypes (with some subtypes) that have already started transforming how we discuss efforts. Speaking with the same users again after release was such a validating experience when they expressed how much it was improving their workflows already.
Editors note: The core of this design is still in use as of Sep 2025. That's a huge impact and fills me with pride for the work I did.